IOM X AND VIDDSEE ANNOUNCE LATEST PARTNERSHIP, FOLLOWING VIDEO DISTRIBUTION COLLABORATION THAT RESULTED IN 155 MILLON VIEWS

03 OCTOBER 2017, BANGKOK
Summary
Made, the latest video series created by the IOM and USAID campaign, IOM X, to raise awareness about exploitation in manufacturing, was released on Viddsee this week. This follows on the success of IOM X and Viddsee’s 2016 collaboration to distribute IOM X's Open Doors: Singapore video, which went viral with 155 million views and over 15 million likes, comments and shares.

The International Organization for Migration (IOM) and the United States Agency for International Development's (USAID) IOM X campaign is again partnering with online short films platform, Viddsee, to promote its latest miniseries, Made. The five-part miniseries explores issues of supply and demand in the fashion industry, and raises questions about what it means to be a responsible consumer.

The release of Made on Viddsee this week follows on the success of a 2016 collaboration between IOM X and Viddsee, which resulted in IOM X's Open Doors: Singapore video going viral, with over 155 million views. Additionally, over 15 million people left a comment or shared the video, helping to promote the rights of domestic workers.

“Visitors expect to be emotionally engaged when they go to Viddsee's video platform, and this is why it's a good fit for IOM X's video content,” said Tara Dermott, Program Leader of the IOM X campaign to help prevent exploitation and human trafficking. “As we saw with Open Doors, and as we hope to see with Made, Viddsee's audience wants to view videos that inspire them, make them think, feel, reflect and most importantly: learn and share.”

“For Open Doors: Singapore to have such a sustained shareability shows that the issue is not just another trending issue on the Internet, or just a piece of passive entertainment, but a message that resonates strongly our viewers. We are excited to continue working with IOM X to tell stories that resonate strongly with our community, and drive emotional and powerful storytelling for positive change on our platform,” said Derek Tan, Co-Founder of Viddsee.

Made takes place behind-the-scenes of Torres Fashion as the launch of a new clothing line approaches. Lian’s brother Winston is in charge, but when she tries to help out by delivering a cheque to their manufacturer, she makes a surprising discovery that calls into question the price of success and the cost of fashion.

Made stars Louise De los Reyes and Brian Sy, and was produced by Indioboy Productions, whose past work has been awarded Best Picture (Netpac Awards) and Best Director (Pylon Awards).

Watch Made at IOMX.org/made or https://www.viddsee.com/series/made

FACTBOX ABOUT FORCED LABOUR

  • Forced labour is a common way of exploiting human trafficking victims. It is when violence or intimidation is used to make someone work against his or her will.
  • It is estimated that human trafficking for forced labour generates US$51.8 billion each year in illegal profits in Asia.[i]
  • Debt bondage, the practice of forcing someone to pay off a loan by working for an agreed-upon or unclear period of time for little or no salary, is a common method of intimidation in situations of forced labour.[ii]
  • Victims of forced labour in Asia Pacific often live in substandard housing, are not paid their full salaries and have their identification and travel documents taken away in order to prevent them from leaving the job.[iii]
  • Jobs that rely on low-skilled labour and 3D jobs (dirty, dangerous and difficult) can sometimes involve workers being trafficked for forced labour because these jobs are often low-paid and undesired by local workers.[iv] For example, trafficking victims in manufacturing face risks to their physical health, such as being forced to work in factories without appropriate protections, and being exposed to toxic chemicals.[v]



[i] International Labour Organization (ILO). 2014. Profits and Poverty: The Economics of Forced Labour p. 13.

[ii] United Nations Global Initiative to Fight Human Trafficking (UN.GIFT). 2015. Trafficking for Forced Labour.

[iii] Verité. 2012. Human Trafficking & Global Supply Chains: A Background Paper p. 18.

[iv] Verité. 2015. Strengthening Protections Against Trafficking in Persons in Federal and Corporate Supply Chains p. 8.

[v] Verité. 2015. Strengthening Protections Against Trafficking in Persons in Federal and Corporate Supply Chains p. 51; 127.

Quotes
"Visitors expect to be emotionally engaged when they go to Viddsee's video platform, and this is why it's a good fit for IOM X's video content. As we saw with Open Doors, and as we hope to see with Made, Viddsee's audience wants to view videos that inspire them, make them think, feel, reflect and most importantly: learn and share." Tara Dermott, Program Leader, IOM X
"For Open Doors: Singapore to have such a sustained shareability shows that the issue is not just another trending issue on the Internet, or just a piece of passive entertainment, but a message that resonates strongly our viewers. We are excited to continue working with IOM X to tell stories that resonate strongly with our community, and drive emotional and powerful storytelling for positive change on our platform." Derek Tan, Co-Founder, Viddsee
Spokespeople
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About IOM X

IOM X is the International Organization for Migration’s (IOM) innovative campaign to encourage safe migration and public action to stop exploitation and human trafficking.

The campaign leverages the power and popularity of media and technology to inspire young people and their communities to act against human trafficking. IOM X moves beyond raising awareness to effecting behaviour change by applying a Communication for Development (C4D), evidenced-based and participatory framework to tailor messaging for its activities.

The campaign is produced in partnership with the United States Agency for International Development (USAID).

Learn more at IOMX.org

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