110 Million Views and Counting
IOM X and USAID video on domestic worker rights hits a nerve with viewers
07 JULY 2017, BANGKOK
SummaryMore than 110 million people have viewed Open Doors: Singapore on Facebook this year, 1.7 million people have 'reacted' to the video, 1.5 million have shared it to their own walls and 55,000 people have left comments.
The International Organization for Migration (IOM) and the United States Agency for International Development (USAID)'s video Open Doors: Singapore has hit a nerve in Asia. The video, aimed at preventing the exploitation of domestic workers, has been viewed over 110 million times since the start of the year.
Produced by IOM and USAID's innovative counter-trafficking campaign, IOM X, and in partnership with ASEAN and UN Women, Open Doors: Singapore tells the gripping story of a young Filipina domestic worker who finds herself being mistreated by her employer. The video carries a message to employers of domestic workers that a positive relationship with their domestic worker, based on trust and communication, helps create a happy home
Open Doors: Singapore is generating a strong, emotional response on Facebook: More than 1.7 million people have 'reacted' to the video, 1.5 million have shared it to their own walls and 55,000 people have left comments.
“The video carries a message to employers of domestic workers that a positive relationship with their domestic worker, based on trust and communication, helps create a happy home,” said Tara Dermott, Program Leader of IOM X.
The seven-minute video, in English, premiered in Jakarta in May 2016. Open Doors is a three-part video series, each featuring the struggles of migrant domestic workers in Malaysia, Singapore and Thailand.
Open Doors: An IOM X Drama was produced with Love Frankie and the Sweet Shop, and distributed by BBTV Channel 7 and Viddsee.
"Creative approaches to addressing serious human rights abuses, like the exploitation of domestic workers, are a powerful way to engage audiences and spark meaningful conversations," said Rebecca Mok from Love Frankie, the social impact agency behind the video. “One of the reasons this video resonated so strongly across the region is because we created a narrative that genuinely connects with people emotionally, and challenges their perceptions."
Of the estimated 52 million domestic workers worldwide, 41 per cent are from Asia Pacific . It is estimated that 1.9 million of the domestic workers from Asia Pacific are being exploited . Live-in domestic workers who have experienced exploitation have reported low pay or no pay at all, excessive working hours (such as being on call for 24 hours a day), no weekly day off, living in poor and unsafe conditions, inflated agency fees, debt-bondage, forced labour and forced confinement .
To view the videos and learn more about the exploitation of domestic workers in the ASEAN region, please visit IOMX.org/HappyHome
To learn more about domestic worker rights, or to report suspected exploitation, please contact the following organizations:
- In Indonesia: Jala PRT, www.jalaprt.co, firstname.lastname@example.org, 021 217 971 629 (or +62 217 971 629 from outside of Indonesia)
- In the Philippines: 1343 Actionline.ph , fb.com/1343Actionline, call (02) 1343 if outside Metro Manila, or download the 1343 app for free
- In Singapore: H.O.M.E., www.home.org.sg, 1 800 797 7977 (or +65 6341 5525 from outside of Singapore)
- In Thailand: HomeNet Thailand, email@example.com, 02 513 9242 (or +66 2 513 9242 from outside of Thailand)
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About IOM X
IOM X is the International Organization for Migration’s (IOM) innovative campaign to encourage safe migration and public action to stop exploitation and human trafficking.
The campaign leverages the power and popularity of media and technology to inspire young people and their communities to act against human trafficking. IOM X moves beyond raising awareness to effecting behaviour change by applying a Communication for Development (C4D), evidenced-based and participatory framework to tailor messaging for its activities.
The campaign is produced in partnership with the United States Agency for International Development (USAID).
Learn more at IOMX.org